Mr. Pibb

“Mr. Pipp”

Raised in 90s Chicago, I grew up on Bulls lore, VHS highlights, and a healthy amount of Scottie disrespect. So getting to make Mr. Pipp with Scottie himself — riffing on the overdramatic, endlessly meme-able energy of The Last Dance — felt spiritually correct. Two icons tired of hearing “yeah, but…” finally got to take it personally.

Created at Majority.
Role: Associate Creative Director / Copy.
Contributions included concept development, copywriting, strategic framing, deck development, creative reviews, and/or client presentation support.
Created with the Majority team.