NBA G League - “Himothy”

Himothy was born from a simple truth: most fans don’t know G League rosters, but they love the feeling of being early. We turned that insight into a character—the ultimate hoophead who “already knew”—mixing swagger, humor, and receipts to make the G feel like tomorrow’s NBA, today. He’s part scout, part stan, part group-chat mythologist: barber-chair jokes, analysis-cave breakdowns, and perfectly timed “Himothy knew” payoffs tied to real call-ups and NBA moments. Built as a flexible brand voice, not just a spot, Himothy scales across TV, social, and live reads—modular scenes, meme-ready lines, and cultural references that travel. The result: a lovable know-it-ball who makes the G League feel essential, inevitable, and undeniably fun.